– TestLab Berlin, Neutrogena, environment, pop-up store, transdisciplinary
A three-month study abroad sponsored by Johnson and Johnson exploring how to introduce Neutrogena Naturals to an environmentally conscious demographic in Berlin, DE. Our focus became an outdoor network of portable urban gardens connected to a pop-up store in Bikini Haus Berlin named Glas Wald, glass forest in German.
In Berlin an eco-friendly lifestyle is much more of an integrated way of living. From concerts at communal gardens in once barren city lots to repurposed factory clothing, the ability to conserve and improvise has long been a proud feature of life in Berlin.
We envisioned introducing Neutrogena Naturals, a new family of skincare products by Johnson and Johnson emphasizing simple ingredients and transparency, via a network of urban gardens where you could tend your own plot, learn about local plants and make/share your own drink recipes using herbs from the garden.
Furniture would be sourced directly from local designers. All materials, and plants would be native to the city.
In collaboration with Sophie Shalenberg and Evan Liao during Testlab.